Tuesday, January 4, 2011

Abracadabra...Gili..Gili...Choo

Is there anybody who wants lessons in creating magic- like the one P.C. Sorcar does?

Looking for Magic Guru?

Why go so far off to P.C.Sorcar when you have gurus from Mahindra Lifespaces Developers Limited (MLDL) just round the corner. 
Don’t believe me…?? OK, Ok Lemme explain…..
Look at this picture below. This lovely colourful layout plan was shown to all the potential customers who visited the site office at the time of booking their apartments in blocks- VERVIAN and VERONICA.


MammaMia…Looking at this lovely colourful layout plan, customers started dreaming of owning a house in the midst of this greenery a la Mungerilal of Mungerilal ke Haseen Sapne.

Pretty soon MLDL had its bank accounts bulging with booking amount collected from customers who were very keen on continuing with haseen sapne of living in the residential homes built by one of the trusted brands in India. At that stage no purchase agreement was signed between customers and MLDL, because customers were told by MLDL, that agreement booklets with required documentation is not yet complete. When Customer Phansao Department (fool-the-customer department) got enough bookings for their residential towers Vervian and Veronica, they gave green signal to their magic team of Project managers, architects, landscape designers and also legal team to commence the magic.

…..And then enters the magician……….

MLDL magician complete with long magic hat – hiding kabutars inside, long cape – hiding rats, cats & dogs inside and holding that special magic wand.

……Clap, clap, clap……..

(Clap sound wears down) ……

Magician waves his magic wand and chants loudly…..

……ABRACADABRA……GILI….GILI….CHOOOO……

Then appears white cloud….WHOOSH……and here you go….new layout plan as below….


Legal department quietly slips new layout plan in the sale agreement and offers that to customers with clearly marked cross marks for customer’s signature. Trusting brand MAHINDRA, customers do not expect any hanky-panky and sign the agreement without realising that magician MLDL has done ABRACADABRA and made BAKRA out of its customers.

When the residents confront MLDL with this change in layout, legal eagle of MLDL steps in and just  like a typical lawyer starts the reply by denying all the allegations.

How can legal department of MLDL deny the allegation that layout plan was changed without resorting to ethical behaviour of taking their customers into confidence?

MLDL unilaterally changes the goal post and then they say that we deny allegation of wrong doing!!!

Is it not the case of IMPROPRIETY on the part of MLDL?

Does it not mean that Mahindra Lifespaces Developers Limited(MLDL) has bid goodbye to ethical corporate behaviour  and is just governed by short term greed like other unscrupulous builders in Mumbai?

We all know that legal eagles are maintained by companies on fat retainers to constantly churn out unreadable fine print tucked away in documents to confuse the customers and when confronted they again churn out legal jargon with practised ease, very much like the way vendors churn out kala-khatta gola on Juhu Chowpatty.

This kind of condemnable behaviour on the part of MLDL doesn’t add to group’s reputation in anyway. Its easy to find paid column space in reputed business magazines, its easy to buy journalists to write favourable opinion about the company (as we have seen in recent Nira Radia case), but nothing can beat positive word-of-mouth from customers. Legal department should also take a lesson or two about legal propriety and stop churning out dollops of bollocks. Otherwise time is not far when we will see collective might of MLDL magicians chanting

……ABRACADABRA……GILI….GILI….Chii…chii…chii…

and turning MLDL into another SATYAM.

Chii..chii…chii !!!! (Shame....shame...shame!!!).


Also, readers may like to read following :

1.     Wall of Shame
4.     Nudge Baliye

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